BLUE Gives You Flexibility
Digital campaigns must respect and leverage core brand equities. But they make unique demands for formats, functions and timing. By optimizing workflows, asset management and publishing processes, BLUE brings you to market online with profitable speed and accuracy.
BLUE Gives You Tools
Timely digital deployment requires fast, precise repurposing of visual assets. It requires confident collaboration, proofing and approval across global workplaces. And it requires airtight linkage between traditional assets like packaging and digital channels like websites and smartphone apps.
With technology like powerful asset indexing and dynamic XML publishing, BLUE modules deliver the tools for agile marketing in the digital space.
BLUE Gives You Confidence
Digital marketing and e-commerce reward brands can respond quickly to opportunities. BLUE gives you agility at every stage of the digital publishing process: Faster access to artwork elements and automated repurposing. Authoritative approvals. Collaboration. And streamlined publishing functions for video, ads, product photography and copy, and more.